“The art of distraction and control” George Orwell

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“So long as they (the Proles) continued to work and breed, their other activities were without importance. Left to themselves, like cattle turned loose upon the plains of Argentina, they had reverted to a style of life that appeared to be natural to them, a sort of ancestral pattern…Heavy physical work, the care of home and children, petty quarrels with neighbours, films, football, beer and above all, gambling filled up the horizon of their minds. To keep them in control was not difficult.”

George Orwell

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